What is a Brand Design Agency?
The branding is a concept that encompasses all elements that intend to build, design and define a brand. Therefore, the concept of branding refers to the whole process: it starts with the choice of the brand's trade name and goes to all those small details that will help define your identity.
The branding aims to design and offer an innovative proposal that stands out against the brands that make up the competition. It wants to achieve a good positioning for the brand with respect to the other companies in the market. At the same time, it seeks to provide the brand with some values, thus giving it a personality. All these aspects are based on achieving a final goal: increase the number of sales and reach a larger audience. We are going to explain what a branding agency really is: what they do/offer and what makes them different from the advertising and creative agencies that exist.
Definition of a brand agency
These agencies are extremely specialized in the services they offer. Its main focus is to help create, develop, maintain and improve brands. Creativity, design and communication can also fall under its general banner, but its main focus will be on brand strategy, either developing or refreshing brands.
A branding agency will support your brand, developing an understanding of your business, clarifying your goals and objectives and communicating it in the right way to the right audience. From this information, they will help provide a strategy to grow your brand and provide you with the right toolkit to integrate the purpose, values, promises, positioning and identity of your brand into your organization.
The responsibility of a brand agency
A brand design agency can be a lot of things to many people. They can be your strategist, your creativity, your design team. But in general, the function of a branding agency is to create, plan, manage and measure your brand strategy.
It is about them becoming an additional "department" within your company; they must know and understand everything about you. They must put themselves under the skin of their organization and discover what really makes it work. It is from all this information that a coherent brand strategy can be united and a direction of growth can be achieved.
Specialize in brand strategy and brand identity
There are a number of areas in which a branding agency specializes, here are some examples:
- Research and analysis
- Appointing
- Brand architecture and portfolio
- Brand positioning
- Brand identity
- Design of the visual identity of the brand
- Brand guidelines
- Brand strategy and management
- Brand communications
- Brand Experiences
- Internal brand
- Re-branding
- Packaging design
It is these specialized areas that distinguish them from their daily design and advertising agencies. They have explored their brand and have sought to develop their name and business, not just one particular ad at a given time. Everything has been considered from the colours used in the logos, to the tone of voice used throughout the communications.
Why it is necessary to use a branding agency?
Your brand is what allows you to gain a competitive advantage, define a solid brand communications strategy and, above all, increase your reach and broaden your target audience. Choosing a branding agency to work with you can help you achieve all this and more. You need to find the right brand design agency for you, and sometimes this is not always the one that will tell you what you want to hear.
A branding agency will essentially help you discover what makes you. It will also shape the reputation of your company, boost employee motivation and inspire them to work for the brand and support it. And because the brand is so important for the growth of a business, having brand specialists who work for you can only strengthen your business in the long term.
